Social media platforms for business represent a huge opportunity. These platforms continue to grow and are the best way to connect with potential clients. However, many painting contractors are not taking advantage of this opportunity.
For example, “word of mouth.” That’s the answer you’d get if you ask many pro painters to name their favorite marketing strategy. They know that referrals from friends, neighbors and colleagues are some of the best advertising out there. However, in today’s world, word of mouth advertising isn’t just a person-to-person game. It’s gone digital as well.
Customers use search engines to find painting contractors. They look for reviews and endorsements on Facebook and other websites. So a strong presence on social media shows the world that your business is legitimate. It’s a good way to connect with both current and potential customers.
Each platform works differently, and the needs of paint contracting companies may not be the same as other businesses. Here’s some advice on the most effective ways for pro painters to use each major platform.
Top 5 Social Media Platforms For Business
1. Facebook
As the largest social network on the web, Facebook is an ideal starting point. Create a business page giving details on your services and values. Business pages can also take advantage of recommendation features, purchasing buttons and paid advertisements that are featured in users’ feeds.
2. X (Twitter)
Twitter provides a simple way to share short updates with users all over the world. For example, use this platform to participate in industry conversation and form relationships with other experts. Additionally, customers look to Twitter for fast customer service responses.
3. LinkedIn
Designed to be more career oriented than other platforms, LinkedIn is a good resource for establishing industry credibility and connections. Therefore, share your work professionally, find and recruit workers, and connect with other contractors.
4. Instagram
This visual platform is based entirely on photo and video posts. Therefore, establish your brand by posting high-quality photos of inspiration, works- in-progress and completed projects.
5. Houzz
Houzz is an online community focused on interior design and home improvement where users go for inspiration, products, and to connect with pros. Therefore, use this platform to connect with homeowners by showcasing your projects and answering questions in the forum.
The Bottom Line
Whether they need work done for their home or business, customers today rely not only on recommendations from people they know, but on internet searches and the digital endorsement of strangers. Therefore, even the smallest operations need a credible online presence where customers can discover and interact with your business.
So Amigos, do you have any other tips on how to use these platforms effectively? Share below…
Also, check out Paint Amigo’s book recommendation for growing your social media presence below (Amazon affiliate links)…
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P.S. Download my free eBook The Profitable Painter. Click here.
