Social media for small business is extremely important. Especially, in today’s market. With more consumers making buying decisions online, it’s crucial to have a powerful online presence. Therefore, a renewed focus on your social media presence will help you connect with consumers and ultimately move the sales needle forward.
So, how do you build your social media presence? There’s no magic answer. The truth is, it takes a lot of work & patience. However, there are some tips that can help speed this process if executed daily.
Let’s begin…
Social Media for Small Business: 3 Tips To Build A Powerful Online Presence
1. Be active
Keep a posting schedule and respond promptly to customer interactions. For example, outline what you will be posting on Monday, Tuesday, Wednesday, etc. Also, respond to customer interactions within 24 hours. Additionally, your response time will highlight how you interact with current customers.
2. Be consistent
Use the same logo, style and tone of voice across all platforms. Be consistent with your content. For example, whether you post on instagram or facebook, make sure you’re using the same color themes, design, and copy, etc. Additionally, learn to “recycle” content on multiple platforms.
3. Be authentic
Foster trust and loyalty by making a personal connection with customers. For example, if you’re in the painting business, talk about common mistakes to avoid when hiring a painter.
10 things to share
So, now that you have some social media tips, what type of content should you share?
Before you share content, make sure it is adding value to the person. For example, give the person a reason to interact with your content.
Now…below is a list of things to share:
- Educational videos
- Offers
- Team photos
- Completed projects
- Industry advice
- Events
- Community service projects
- Engagement incentives
- Before and after photos
- Inspiration
- Testimonials
So Amigos, do you have any other tips on how to build a powerful social media presence?
Also, check out Paint Amigo’s book recommendation for growing your social media presence below (Amazon affiliate links)…
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P.S. Download my free eBook The Profitable Painter. Click here.
