Business Growth: 5 Ways To Fuel Future Growth

The pandemic has changed business growth, and many of you likely have more time on your hands than you did before.

 

So what to do? Here are some ideas to help maximize your future productivity and ensure you hit the ground running when you’re able to work at full throttle again.

 

1. Shine up your billboards

 

Whether you own one pickup or a fleet of vehicles, your vehicle makes a statement. Much like a billboard does, on the road and in the driveways and parking lots of the places you work. And that statement is particularly relevant in your line of work.

 

So now’s the time to do the minor body repairs. Detail your vehicles, wax them up, and be sure they send a positive message about your company out in public.

 

Additionally, how about creating a logo for your door panel, or upgrading your current logo? Consider getting the input of a professional graphic designer. Try finding a graphic designer on services such as fiverr.

 

2. Catch up on maintenance, get ready for business growth

 

While you’re considering how to use your vehicles as billboards, use this time to make sure they stay in peak operational shape. Check tires, change the oil and do the preventive maintenance things you otherwise don’t have time for when you’re busy painting.

 

Your spray equipment could be in line for some attention, too. If you’ve noticed a leak in the paint pump fluid section, take it in to a sprayer shop now before it creates problems for other, more expensive parts, such as rods and cylinders. Additionally, be sure to keep pump fluid section seals wetted as necessary, and ensure that idle pumps are not storing any water that could cause rust.

 

3. Assess your website, social media presence

 

It’s time to reach out to your markets. Let’s start with your website. Is it working as hard as it could be? It might be five years old or more by now — is it representative of you and your business today? It may look functional to you, but try to see it through the eyes of a prospect who’s checking you out for the first time. Is it painting a picture of your business that you want a prospect to see?

 

Facebook, Twitter, Instagram, LinkedIn — get out there, make friends and show off your capabilities. Now is the time to make a video or simply post photos and show some of the room and building transformations that you have authored.

 

4. Clean up your lists

 

Your databases are like that drawer in the kitchen. There are things you put in there 10 years ago and haven’t thought about since. Use this time to perform database hygiene and weed out information that is obsolete.

 

And while you’re in there, make a note of which past customers could be due for a repaint. Once you’ve identified a target list, consider what might be the most effective means of reaching out and reminding them that you are “their painter.”

 

5. Check out some new tools (that can assist with business growth)

 

Communication tools such as Zoom and CompanyCam are game changers for contractors who are juggling multiple projects at once and are often faced with the need to share photos or videos as quickly as possible.