Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. This includes a painter logo for a painting company. However, they rarely explain the reasons behind this advice. Below are some of the benefits of a professionally designed painter logo and identity system: 8 Reasons…
A professional email is necessary in today’s market. For example, 72 percent of consumers prefer communicating with your business via email. No longer do customers want to pick up the phone when they can directly connect with you in a few keystrokes — they simply don’t have the time or patience. Instead, they want to open…
As a painting professional, you most likely have a personal LinkedIn page. But do you also have a LinkedIn page for your small business? In this post, I will explain why you should have a LinkedIn page for your paint company. Let’s review… LinkedIn For Small Business: Company Pages Is a LinkedIn…
2023 was a wild one. And it’s safe to say few, if any, saw this tumultuous year playing out as it has. Who knows what 2024 will bring. So you need to be ready. If a proactive approach to business building helped guide your business through 2023, now may be a good time to…
Companies invest untold billions in every form of marketing imaginable. Although much of it is effective, word of mouth advertising tops all the others. For effectiveness and results, referrals are second to none. Up to 45 percent of most service businesses are chosen by customers based on the recommendations of others, and referral marketing is virtually…
Professionalism is key to being a professional painter. After all, it’s in the name right. However, have you ever made the following statement… “Mr. and Mrs. Smith, did you see the great job we did up the street? It came out great because we’re great!” I hope not! Of course you want…
Customer service should be the top priority in your painting business. These days, it’s all too easy to assume customers are delighted while, in reality, they often have one foot out the door with an eye trained on one of your many competitors. Is there a way to tell if your company needs a service…
I like to sleep at night. So there are some business investments on which I will not be cheap. I’ve found that saving money often causes unnecessary trouble, including warranty work and the distraction from the real work at hand – growing my business. Business Investments: 4 Rules On When Not To Be Cheap…
Repeat business and customer referrals are important sources of opportunity and revenue in the residential repaint market. However, cultivating these valued referrals and establishing yourself as a professional takes time, effort and an understanding of some basic practices. Here are six strategies to build your reputation and your profits. 6 Strategies To Generate…
Do you feel like the only way to make more money in your painting business is to find more clients? Think again. This simple upselling strategy can add thousands of dollars (or more) to your personal income each year – without investing tons of money or time. Step 1: Understanding the financial impact of upselling…
