Digital marketing for small business comes in different forms. For example, Facebook, YouTube, Twitter, Instagram, Snapchat, Houzz, and LinkedIn. Therefore, as a business owner in the second decade of the 21st century, it’s time to get your business on social media, or get left behind. But where do you start? And which platforms are really worth your time and money?
Digital Marketing For Small Business: 5 Ways to Engage
Here are some good ways that painting contractors can engage with their customers on social sites:
1. Blogs
WordPress and other blogging platforms are good channels for sharing your expertise, insights on painting trends, best practices, new product details and case studies. However, proper keyword selection is necessary to help prospective clients find relevant posts. Therefore, focus on SEO to optimize your posts and help clients find you.
2. Houzz
This is a great platform for sharing images of completed projects or split-screen, before-and-after pictures. Therefore, many of today’s prospective customers are searching Houzz for inspiration or professional recommendations.
3. Facebook
Engage with current clients by tagging them in a final project photo, and connect with prospective clients by sharing timely painting tips. However, make sure to ask your client for permission before tagging.
4. Twitter
Twitter works well as a platform for fielding customer service inquiries. But note that this channel must be monitored closely because the expectation is for a quick response.
5. YouTube
Use this platform for gaining traction as a place to house how-to videos that demonstrate your knowledge and insights. For example, make a video explaining important questions to ask a painting contractor before hiring them.
So Amigos, how do you use social media in your business? Share below…
Also, check out Paint Amigo’s book recommendation for growing your social media presence below (Amazon affiliate links)…
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P.S. Download my free eBook The Profitable Painter. Click here.
