Hotel painting projects are very lucrative. In addition, hotels, resorts and restaurants are an excellent sales opportunity for painting contractors who understand the market and are acquainted with the wide range of products available to keep these properties looking good.
4 Tips For Success With The Hotel Painting Segment
Understanding the hotel painting market
According to statistics compiled by the American Hotel & Lodging Association and the Hotel Association of Canada, there are more than 59,000 hotels, resorts and other lodging properties in the U.S. and Canada. And there are nearly 700,000 restaurants in the two countries, according to a census conducted by the NPD Group, a New York-based market research firm.
Most hotels and many restaurants are part of a regional franchise chain. These chains have multiple units under management by a property management group. Therefore, painters seeking to tap into the hospitality maintenance painting market should speak with the local property manager to see which management group is responsible for the property.
Making connections
From there, you’ll want to call on that management office to find out the full list of properties that they manage.
Ask the property manager for the opportunity to do their next painting project to show them your quality workmanship by giving you a paint job.
Generating repeat business
Once you are awarded a job, follow these four steps to ensure repeat business:
- Walk the job with your paint rep. Identify the surface prep needed. Write a paint specification tailored to that property.
- Show the specification to the property manager to demonstrate that your products have been specifically recommended by the paint manufacturer and are the best match for the project.
- If needed, your rep can have color scheme recommendations created.
- Complete the first project. Then ask for another job. Also, ask for a reference to use in pursuing business with other hospitality property managers.
Bonus tips
Keep in mind that hospitality properties often want the maintenance painting done in the off hours to avoid disrupting guests. Property managers also appreciate uniformed paint crews. Also, erect zip walls to keep work dust contained and in general strive to keep work areas clean and neat.
So Amigos, do you recommend any other tips for the hospitality segment? Share below…
Also, check out Paint Amigo’s zip wall recommendations for hospitality painting below (Amazon affiliate links)…
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