LinkedIn marketing is underrated. This platform has so much potential for painting contractors. Therefore, you must build a strong LinkedIn profile to leverage your online presence. So, let’s review how you can take advantage of this digital platform.
5 Ways to Leverage LinkedIn Marketing
1. Build a great LinkedIn marketing profile
Other people are as busy as you are, so create a profile that quickly sums up your company’s high points. Keep in mind the profile may be the only thing they read, so tell them what makes your painting company special and why that brings a benefit to them.
2. Make it easy for prospects to contact you
Clearly showing contact details on your profile is key so that people who are not connected to you can reach you. Also, be sure to check your settings to ensure that your profile is publicly visible so it can be found in search engines outside of LinkedIn.
3. Join appropriate groups
There are nearly 2 million LinkedIn groups that offer the opportunity to increase your relevancy, find new people to join your network, and send direct messages to people who are not in your direct network. So start by joining five to 10 groups. This is a great way to spread the word about your business. Additionally, send a brief note of contact and thanks to those you know.
4. Utilize advanced people searches
LinkedIn sends periodic emails containing a list of people who meet your specific search criteria. So, think of this feature as a 24/7 virtual assistant. And by the way, it’s free. Don’t even think about overlooking this.
5. Maximize your professional gallery
It’s a great place to showcase your current best projects. For example, you can display video, audio, presentations, documents and links to your best customer-focused resources.
LinkedIn Marketing: Conclusion
You are the chief marketer of your company. It’s up to you to make things happen. If you aren’t able to put in the effort to handle the above suggestions, then hire someone on a freelance basis to take care of it. This will pay off for your business over time.
So Amigos, do you recommend any other tips for LinkedIn? Share below…
Also, check out Paint Amigo’s book recommendation for growing your social media presence below (Amazon affiliate links)…
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P.S. Download my free eBook The Profitable Painter. Click here.
