Painting contractor marketing is key in today’s online world. Specifically, with social media. Therefore, in this article, I will discuss the best practices painters need to do to develop a strong social media presence.
Let’s begin…
Best Practices for Painting Contractor Marketing
Provide quality content: From professional quality photos to helpful instructional videos, good content helps establish the caliber of your work and expertise in your field.
Make your brand easily distinguishable: Your brand is your reputation. Therefore, focus on what makes your business unique and optimize content to attract the ideal customer.
Update your website: Social media pages should direct customers to your website. Also, an outdated website could give the impression that you are no longer in business.
Build relationships: Increase your presence by becoming involved in online communities. Therefore, interact with other profiles with actions like retweeting, sharing, like in an answering questions on their pages.
Clearly display contact information: People often search for contact information on social media platforms. Make sure your business is easily accessible to your audience and that your hours and contact information are up-to-date and accurate.
Respond quickly: Social media users expect a prompt response, so be sure to stay on top of your interactions. Therefore, regularly answer questions, thank positive reviewers and respond to negative comments.
Keep sensitive issues private: Respond to customer service issues and negative reviews with offers to privately continue the conversation and remedy the problem. It’s best to keep the sensitive negotiations out of the public eye.
Establish credibility: Testimonials are a great way to accomplish this. They give customers evidence of unbiased endorsement and, unlike reviews, do you have full control over which testimonials are used.
Assign responsibility: Anyone on your team can help create content but make sure one person is responsible for – and make time for – getting it posted and keep you on schedule.
Bottom Line
Implement the social media best practices discussed above. This will improve your online presence immediately!
So Amigos, do you recommend any other social media tips? Comment below…
Also, check out Paint Amigo’s book recommendation for growing your social media presence below (Amazon affiliate links)…
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P.S. Download my free eBook The Profitable Painter. Click here.
