A professional email is necessary in today’s market. For example, 72 percent of consumers prefer communicating with your business via email. No longer do customers want to pick up the phone when they can directly connect with you in a few keystrokes — they simply don’t have the time or patience. Instead, they want to open their email and send off a quick message. But what email address are you providing them?
Think about this… Are they emailing [email protected] or [email protected], or are you providing them with a professional email? If you want to increase your level of credibility and enhance your perception, then you need a professional email for your business.
If you’re still uncertain, here are four solid reasons why you should have a business-branded email address for your company:
4 Reasons Why You Need A Professional Email
1. Give The Right First Impression
A branded email shows the world your company is established and professional. A generic email may project inexperience – or even worse, raise doubts on whether you’re a real company at all. But when you use a branded email, your audience feels you’re here to stay and serious about your business.
2. Create A “Bigger” Image
A generic email address can convey that your business is new, or small, or part time. Therefore, having a branded email creates a more “corporate image” and can help prevent awkward situations where potential clients may not want to compensate you as fairly. Additionally, setting up multiple email addresses for different segments of your business (e.g., [email protected]. [email protected], [email protected], etc.), will support that established, professional image you need.
3. Build Credibility And Trust
Unfortunately, scam artists do exist, so many consumers won’t be comfortable emailing personal information to [email protected]. But when you have a branded email address [email protected], you’re providing a sense of security and reassurance to your customers that your business is legitimate.
4. Promote Brand Awareness
The best benefit of using branded email is every time you send out an email, you’re promoting your business, not Gmail or Hotmail. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money.
Conclusion
So if you, like many other small businesses, think that branding was only meant for large enterprises with big advertising budgets, think again. You’re never too small to start building your brand, and you can get started today with branding your email.
So Amigos, do you see any other benefits of using a professional email? Share below…
Also, check out Paint Amigo’s book recommendation for growing your social media presence below (Amazon affiliate links)…
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