Social Media Success: 6 Steps to Success

Social media success will take your business to the next level. More consumers are searching online to find painting services. Therefore, you should have a strong online presence to connect with prospects today. So, here are some social media tips for painting contractors…

6 Steps to Social Media Success

1. Keep it in perspective

Social media should complement, not replace your marketing strategy – for example, showcasing bigger or specific types of jobs (industrial, hotels) for which you are trying to target. So, stick to your marketing strategy and execute online.

2. Be choosy

Decide who you want to interact with, and make sure your content is relevant to that audience. – so for property managers, your process to eliminate disruption to tenants may be a better message than color trends.

3. Be yourself (key to social media success)

Be authentic, relevant, entertaining and educational. Therefore, talk about recent projects, volunteer work, or considerations your audience could benefit from.

4. Be active

Add new content regularly and respond promptly to questions and comments. For example, create a weekly schedule of the content you will be posting. Also, if someone reaches out to you, make sure to respond within 48 hours.

5. Promote everywhere

Cross-promote social content throughout other marketing touch points including direct mail, e-mail, and your website. For example, if you complete an industrial project, consider linking to an industrial capabilities page on your website.

6. Make it easy to be found

When using Twitter and Instagram, incorporate #hashtags into your posts to aid discovery. For examples, use hashtags such as #tenantimprovement, #commercialpainter, and #companyname. Also, do some hashtags research to see which ones are trending and relevant to your niche.