Wayfinding is increasingly being embraced in commercial and institutional design. While not a new concept, you are more likely than ever to encounter it in your commercial projects – and something you could propose as a value-add when bidding on private repaints. Additionally, this service can help set you apart from your competition.
Add Value Through Wayfinding
Color coding to make life easier
In this context, wayfinding basically refers to developing a set of design elements to help people orient themselves and navigate the built environment, and to improve their experience of using these spaces.
Along with traditional elements like signage and kiosks, the use of color and color coding is becoming more important. Also, it will likely be of the most relevance to you as a painter.
Where wayfinding is being used
Color coding and other wayfinding cues help with intuitive movement around a space. In essence, it helps people get around.
You will likely see this type of work on campuses and large buildings like healthcare facilities and educational buildings.
How to incorporate wayfinding into your painting business
Your company can offer wayfinding and color consultation as a value-add. This service can help position your company as an expert in the commercial space. Separating you from the competition.
You can provide guidance by recommending the right coatings to help make sure the painted surfaces will, for example, stay vibrant, clean up easily and withstand heavy traffic. You can also use color and design services to provide assistance and include color coding. Include this information in your proposal and add value to your sales process.
So Amigos, do you include wayfinding in your business? Share below…
Also, check out Paint Amigo’s book recommendation on customer service below (Amazon affiliate links)…
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I do this and still do not know how to seoereste it out as a billable function. Would loive feedback
Wayfinding should be used as a value-add service to help secure business, rather than a separate billable function. This added value should be included in your bid. What is it worth? Depends on your clients need for utilizing space & the amount of time you invest in wayfinding solutions. Hope this helps.